Masha Razner Studio
Natural soap and creative studio in the heart of old Jaffa
Masha Razner has been making soap since 2007 and has been sharing her skills with others since 2016. Today, her family studio store is located under the stone vaults of a narrow street in Jaffa, the one she once dreamed of.
Today, this place is not just a store — it is a lively, warm space where soap, inspiration and new acquaintances are born. Behind the counter are Masha herself, and her husband is nearby, and curious tourists who have seen the smell of orange and rosemary. The studio has become a continuation of her home and philosophy — to do beautifully, with heart and at her own pace.
What is special about Masha Razner Studio soap
- 100% natural ingredients. Shea butter, almond butter, cocoa butter and olive oil.
- “The flavors of Jaffa”. The recipes are inspired by pomegranates, oranges and spices from local markets, so the soap smells like a vacation by the sea.
- Handmade aesthetics. The shape, color and packaging are thought out to the smallest detail so that you want to keep your hands on the gift.
Where and how it is sold
- Online store on Tilda. Orders are accepted by masharazner.studio, delivery works all over the world, and in Israel — to the door, by mail or by pickup from the studio.
- Offline studio on the street. Mazal Arie 20, Jaffa. Workshops and cozy meetings for creativity take place here.
- Social networks and markets. Instagram videos, Facebook, and local fairs help you find customers and like-minded people.
Why choose Allpay
“When we assembled an online store, we realized that we couldn't connect acquiring ourselves. The first link in the search was Allpay, and then everything went easy:
- support in Russian and English,
- quick integration with Tilda,
- accepting bank cards without any hassle.
Our customers pay in a couple of clicks, but we quietly get creative — Allpay takes care of the technical part.”
Masha's advice to entrepreneurs in Israel
- Don't be afraid to start early. Don't wait for the “perfect shelf” — open up and sell while you build the rest.
- Be open and sociable. Israelis value sincerity and will gladly support the new project.
- Use local empathy. Put a table at the door, tell the brand's story — a friendly reaction will not be long in coming.
- Choose partners who are easy to work with. The Russian-speaking Allpay team helped reduce launch times and relieve the fear of “technical” issues.
Masha Razner Studio
A customer story about this project may be published in the future
We believe that behind every successful project there’s a story — real, heartfelt, and inspiring. Now we’re helping those stories be heard.
This is our support and promotion program for small and medium-sized businesses or non-commercial organizations. We create short, professional videos for social media free of charge, where entrepreneurs share their journey: how it all began, the challenges they faced, what keeps them going, and what advice they have for those just starting out.
In fact, the money companies pay for using Allpay comes back to them in the form of quality content and promotion that helps boost sales — which means we win too, as a payment provider.
Our goal
Our goal is to support those who build their business from scratch and inspire others by their example to keep moving forward.
These videos are not only a way to tell your story and attract new customers — they’re also a source of inspiration for others.
All stories and videos are published on this website as well as on Allpay’s Instagram.
Who can participate?
- A business that has been using Allpay for at least one year.
- A project that has grown through the efforts of its founders — whether you’re a solo entrepreneur or a team, what matters is that you work hard and continue to grow.
- The project must have at least 5,000 followers on social media.
Currencies
Integrations
Apple Pay and Bit buttons
Digital receipts
